22 May 2020

Katy Perry-Sweet Rosie Jewellery

Image via Katy Perry's Instagram Katy Perry shares Sweet Rosie Jewellery on Instagram With over 100 Million followers, Katy Perry is one of the most followed people on Instagram. In May, she showcased an item gifted to her in Backstage Creations' annual Mother's Day Gift Bags, a custom jewelry piece by Scottish designer Sweet Rosie! Katy continued to wear the piece through multiple performances supporting her single release for Daisies from her forthcoming album, Smile.

By admin | | In Marketing, Uncategorized | Read moreLeave a comment
Rosario Dawson- Backstage Creations-NYCC10 Oct 2019

ET-Rosario Dawson-New York Comic Con

Rosario Dawson was among the celebrities to visit our first New York Comic Con Gifting Suite. Media coverage of our suite included Entertainment Tonight, seen above, as well as Good Morning America, E! Online, Extra, Star and more! Other talent attendees included Daveed Diggs and the cast of Snowpiercer, the cast of The Expanse, Jameela Jamil, and fan favorite icons like Sean Astin, Breckin Meyer, and Billy Boyd. New York Comic Con is the biggest

By admin | | In Marketing | Read moreLeave a comment
22 Sep 2019

E!–Niecy Nash-Official Emmy Awards Gift Suite

Our Official Emmy Awards Gift Suite was featured on E!, one of the most read entertainment news outlets, as they covered A-list events during award season. Attendees to our Emmy gift suite included Emmy nominees and notables like Niecy Nash (pictured), Dan Levy, Catherine O’Hara, Viola Davis, Tony Hale, Don Cheadle, Jane Lynch, Christina Applegate, Maya Rudolph and many others. As an official part of the Emmys, our suite was located backstage, amidst all the

By admin | | In Marketing, Photography | Read moreLeave a comment
14 Aug 2018

People Magazine- Teen Choice Celebrity Suite with Auli’i Cravalho

People Magazine- Teen Choice Celebrity Suite with Auli'i Cravalho People Magazine and Entertainment Weekly both featured this photo of actress Auli'i Cravalho from our official backstage celebrity suite at Teen Choice 2018.  With over 39 million unique monthly viewers on People.com, this media placement provided huge exposure for Elements Watch Co, featured in the photo. Our official celebrity suites provide a unique opportunity for brands to interact with talent behind the scenes at major events,

By admin | | In Marketing | Read moreLeave a comment
17 Nov 2017

OK!- The American Cinematheque Celebrity Gift Bag

OK! Magazine Celebrity Gift Bag Coverage The official American Cinematheque celebrity gift bag as seen on OK! -- Backstage Creations produced the celebrity gift bag for the event and secured a multitude of coverage on behalf of our clients, including this piece.  Coverage like this helped expose these brands to millions of potential customers, by placing them in high profile entertainment press and associating their brands with A-List talent.   "Check out the hottest celeb

By admin | | In Marketing, Uncategorized | Read moreLeave a comment
21 Sep 2017

Cosmopolitan-Official Emmy Gifting Suite

Cosmopolitan Magazine coverage of the Official Emmy Gifting Suite Cosmo covers the Official Emmy Gifting Suite benefiting the Television Academy Foundation. This article exposed participating brands to Cosmo's 11 million plus trend savvy online readers, just a fraction of the total coverage for the event. "Everything inside the Official Emmy Gifting Suite: The 69th Emmy Awards take place later today, and while a few lucky recipients will go home with Emmy statuettes, all of the presenters

By admin | | In Marketing, Uncategorized | Read moreLeave a comment
4 Mar 2002

PR Weekly

                    Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows. In Tinseltown, stars are not content with critical accolades and mass adoration. Only one hand is required to pat yourself on the back, leaving the other conveniently free to

By penndigital | | In Marketing | Read more
30 Nov 2001

Hollywood Reporter

  Custom Pickings -- With Backstage Creations at the helm, celebrity goody bags are redefined. Until recently, the most celebrities could expect in exchange for donating their time to an awards show was a gift bag filled with high-end goodies selected on their behalf. Nowadays, they can choose their own high-end goodies -- right down to their preferred color, size and shape -- thanks to Santa Monica-based Backstage Creations' invitation-only celebrity gift rooms. Owner Karen Woods

By penndigital | | In Marketing, Uncategorized | Read more
16 Oct 2000

Women’s Wear Daily

The Gifting Lounge Lounge Wizard Backstage Gifting Lounge/Los Angeles -- It used to be that performers and presenters hanging out backstage at award shows had nothing more to entertain them than the folding chairs, soda cans and fruit baskets. Now, with her Santa Monica-based company, Backstage Creations, Karen Wood is bringing a certian measure of luxe to the VIPs waiting in the wings. At Thursday's Lifetime breast cancer benefit concert in Los Angeles, performers Sheryl

By admin | | In Design, Marketing | Read more
17 Jan 2000

Variety

Stars pick up more than just gift baskets backstage Backstage Creations is one company that has upped the ante on gift baskets. Part greenroom, part boutique, its invitation-only retreat-style environments provide behind-the-scenes shopping for the awards show circuit. Celebs are escorted through themed rooms away from the hub of backstage show traffic, where they browse an array of products from Swiss watches to stereos and shoes. Most walk away with an average of $5,000 in

By admin | | In Marketing, Wordpress | Read more