Karen Wood worked as a talent coordinator on award shows from the Emmys to MTV, events and concerts, when she devised a fun and engaging way to occupy talent behind the scenes during downtime in between rehearsals, commercial breaks, and throughout the events backstage. Asking her product representative friends if they wished to join her backstage to interact with talent directly, a lightbulb went off, and she realized not only did this concept solve a problem of how to upgrade a basic greenroom into something more exciting (and ensure celebrities would arrive to rehearsals on time), but it also solved brand needs to generate outreach to celebrities and get their products into the hands of influential people in a tangible and personal way. Her first official client to participate in The Retreat was an eyewear rep who worked with luxury brands like Fendi, Ferragamo, Michael Kors, Karl Lagerfeld and Calvin Klein. She operated her first suite in the early 90s, and it was informally known amongst talent and event staff as “Karen’s Room,” eventually becoming Backstage Creations. With the addition of photographers to capture talent engagement with brands, and media attendance to ensure coverage, The Retreat became a part of pop culture.