29 Aug 2011

US Weekly

VIP Scene: Katy Perry enjoying some Cold Stone Creamery ice cream backstage on her California Dreams tour in

24 May 2010

People Magazine

Caught in the Act! With Dancing with the Stars down to the three finalists, many of the cast members cut loose at newly-opened H Lounge in West Hollywood -- and they had good reason to party. The group celebrated the birthdays of pros Derek Hough (he turned 25, May 17) and Mark Ballas (who turns 24 on May 24). Ballas hung out in a VIP section and cozied up to the Pussycat Dolls Ashley Roberts,

29 Aug 2009

OK! Weekly

Teen Achers (Whining at the Teen Choice Awards.) There were no sore losers at the Aug 9 Teen Choice Awards in Universal City, Calif, but plenty of achy attendees! "We've been fighting -- training together -- so we're all sore," Twilight's Kellan Lutz tells OK! of the cast's preparations for Eclipse.  Meanwhile, Ashley Tisdale moaned that her dress was "really tight!" And Frankie Jonas revealed to OK! that older bro Kevin's wedding planning is a pain:

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

1 Nov 2004

Fortune Small Business

BACKSTAGE CREATIONS of Santa Monica brings clients face-to-face with celebs at award shows by building a large product room six to ten feet from the stage. Inside, clients pile products and send reps to pitch and mingle with stars. FEE: $1,200 to $100,000. SUCCESS STORY: After Sarah Michelle Geller was spotted carrying a California Leash Co. purse, the company's sales soared, letting it boost production from one style to five. This year Paris Hilton grabbed

4 Mar 2002

PR Weekly

                    Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows. In Tinseltown, stars are not content with critical accolades and mass adoration. Only one hand is required to pat yourself on the back, leaving the other conveniently free to

30 Nov 2001

Hollywood Reporter

  Custom Pickings -- With Backstage Creations at the helm, celebrity goody bags are redefined. Until recently, the most celebrities could expect in exchange for donating their time to an awards show was a gift bag filled with high-end goodies selected on their behalf. Nowadays, they can choose their own high-end goodies -- right down to their preferred color, size and shape -- thanks to Santa Monica-based Backstage Creations' invitation-only celebrity gift rooms. Owner Karen Woods