Success Stories - Backstage Creations is at the forefront of the celebrity marketing industry, having created the concept of the ‘Gifting Suite’ more than 20 years ago. Our clients benefit from our expert knowledge of the celebrity and award show space, capitalizing on our unique backstage access at award shows, with introductions to high profile stars and top national media outlets. Our team is results oriented and the combination of our efforts have helped build brands by creating on-air opportunities, establishing ongoing relationships with talent, and creating increased brand awareness to the tune of hundreds of millions of media impressions. Click through for just a few examples of our clients’ successes, and ideas of how we can help YOUR brand.      

With Kate Hudson

“This past year we worked with Backstage Creations for 3 different events and were very happy with the results. Karen made sure that the right product would be selected for the event with the most appropriate audience, and notified us as soon as the media placements were released. Our partnership with Backstage Creations has been beneficial in increasing our brand exposure and we look forward to participating in future events with them.” — representative, Delsey Luggage


With Britney Spears

“I’ve had Britney Spears photographed wearing a pink purse from my client Chinese Laundry bags, and the website sold out of that style in hours.”—representative, Chinese Laundry. Our team gifted Britney Spears items from Chinese Laundry at a Teen Choice Awards backstage suite, including a pink purse Britney was spotted carrying around town in the weeks following the show. Candid images of Britney with that bag ran in multiple publications and was one of the driving forces that contributed to the line being picked up in Macys, creating a huge retail relationship for the brand.


With Justin Bieber

“Backstage Creations has been an amazing partner over the last decade and we can’t recommend their work enough! They are connected to all the best people in the entertainment world and have placed our product in the hands of celebrity after celebrity. Too many too count! Backstage Creations has worked tirelessly on our behalf through the years and we couldn’t be more pleased with this partnership and the placements that have come out it.” — SVP of Marketing, Cold Stone Creamery


With Jamie Bell

“Really great coverage and thank you for all your attention to detail with the program overall. The list of celebrities is really amazing as well. Congratulations to you and the team for pulling together such a wonderful program.” — Director of Marketing, Ernest Alexander, whose travel bags were spotted on Jamie Bell and Chris Hemsworth after working with us on the MTV Movie Awards


With Gina Rodriguez

“If you’re going to do any gifting suites, I have to recommend you work with Backstage Creations. The experience with them was so seamless and we got so much press out of it!” — representative for the Langham Hotel


With Viola Davis

“We are grateful to have had the opportunity to work with Backstage Creations from its inception. They have helped us foster relationships with countless events including the Grammys, Golden Globes, Screen Actors Guild and the Emmys, and these relationships continue to grow today. Their backstage retreats have provided us vital access over the years.” — SVP PR, Marchon Eyewear


With Selena Gomez

“Backstage Creations has helped us grow our business and name recognition by putting us in direct contact with celebrities and their stylists. By participating in an event like the Teen Choice Awards, we are given the opportunity to get our products in the hands of the most sought after celebs in the business. Our purses have been carried by everyone from Taylor Swift to the Kardashian & Jenner girls to the stars of Pretty Little Liars! Through our association with Karen Wood and her great team at Backstage Creations, we have developed long lasting relationships with so many people in the entertainment business. The press and attention we have received through our participation in her events are PRICELESS!” — Owner, McFadin Leather Goods


With Shailene Woodley

“The team at Backstage Creations consistently delivers. We’ve worked with them for an array of celebrity events and we’ve been able to get our games into the hands of talent every time. They always go above and beyond to make sure that we’re getting in front of talent in a way that feels authentic and natural.” — Senior PR Manager, Ubisoft Entertainment


With Friends creators Marta Kauffman & David Crane & star Matt LeBlanc

“Karen and her team were professional, reliable, considerate and efficient.  She and her team transformed our gifting room.  It went from a blank canvas to a sophisticated suite, draped with lush fabrics, elegant décor, and fantastic gifts.  To put it simply, I had a wonderful time working with Backstage Creations and I look forward to working with them again for our next show” – Advertising and Sponsorship Representative, Writers Guild of America, West

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With Janelle Monae

“MTV is very selective when bringing in outside partners to work with us on our events, having worked on these promotions internally as well, and we would not consider any other gifting company than Backstage Creations for the job. “ –MTV Executive

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With John Stamos

“Over the years, we have worked with Backstage Creations on the official Golden Globes gift bags for our 1400 event attendees.  We have had a relationship with their team since 2007, when they coordinated the only Official Golden Globes suite ever produced.  Backstage Creations is the only company we would trust to work on an event of this caliber.”—Director, Creative Development, InStyle

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With Lamorne Morris & Gina Rodriguez

“Throughout our history of working together, Karen and her team have been professional and collaborative when working with us and our network/show sponsors.  Because of the confidence we have in Karen, we can step aside and focus on other sponsorship platforms.  She works closely with our team to maintain our client’s sponsorship exclusives and the balance of her clients’ needs with grace.”—VP, Integrated Sales & Marketing, FOX

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With Amy Adams

“The Screen Actors Guild Awards has worked with Karen Wood and Backstage Creations for a number of years.  I am very pleased to recommend Karen to any organization.  She has extensive experience working with high profile talent and is sensitive to the need for confidentiality.  She is tasteful while current and aware of the latest products of interest.”—Producer, SAG Awards

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With Patti Lupone & Harvey Fierstein

“I have worked with numerous gifting companies in the past on various events and Backstage Creations is the most practiced and professional I have encountered.  I would happily work with them on any event, and urge you to consider them as the top candidate for your needs.”—Talent Executive, Tony Awards, Writers Guild Awards, and more

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With Victoria Justice

“I have worked with Backstage Creations for Teen Choice, the Kids Choice Awards, Billboard Awards, American Country Awards and numerous other television productions.  Their team has worked closely with my production staff to create their Backstage Retreats and I am confident they would be the best choice for any production. With their expert knowledge of the gifting industry, and having created the concept of the backstage suite, you should consider them a top candidate for the job.”—Executive Producer

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SUCCESS STORIES