Celebrity - Since we created the Gift Suite concept in 1994, our carefully curated guest lists have included A-list and rising stars. These influencers can help elevate your brand’s visibility. The access you receive to top tier talent at our “Retreats” is unparalleled, as we entertain the presenters backstage at the award shows. Our guests have included trendsetting talent from the film, television, music, sports and social spheres.
Retreats - Backstage Creations partners with accomplished interior designers to create luxurious environments for our “Retreats.” We take into account the individual needs of our clients, as well as each event producer’s specifications, in order to produce stylish areas for showcasing products as well as for celebrity lounging.
Success Stories - Backstage Creations is at the forefront of the celebrity marketing industry, having created the concept of the ‘Gifting Suite’ more than 20 years ago. Our clients benefit from our expert knowledge of the celebrity and award show space, capitalizing on our unique backstage access at award shows, with introductions to high profile stars and top national media outlets. Our team is results oriented and the combination of our efforts have helped build brands by creating on-air opportunities, establishing ongoing relationships with talent, and creating increased brand awareness to the tune of hundreds of millions of media impressions. Click through for just a few examples of our clients’ successes, and ideas of how we can help YOUR brand.
With Kate Hudson
“This past year we worked with Backstage Creations for 3 different events and were very happy with the results. Karen made sure that the right product would be selected for the event with the most appropriate audience, and notified us as soon as the media placements were released. Our partnership with Backstage Creations has been beneficial in increasing our brand exposure and we look forward to participating in future events with them.” — representative, Delsey Luggage
With Britney Spears
“I’ve had Britney Spears photographed wearing a pink purse from my client Chinese Laundry bags, and the website sold out of that style in hours.”—representative, Chinese Laundry. Our team gifted Britney Spears items from Chinese Laundry at a Teen Choice Awards backstage suite, including a pink purse Britney was spotted carrying around town in the weeks following the show. Candid images of Britney with that bag ran in multiple publications and was one of the driving forces that contributed to the line being picked up in Macys, creating a huge retail relationship for the brand.
With Justin Bieber
“Backstage Creations has been an amazing partner over the last decade and we can’t recommend their work enough! They are connected to all the best people in the entertainment world and have placed our product in the hands of celebrity after celebrity. Too many too count! Backstage Creations has worked tirelessly on our behalf through the years and we couldn’t be more pleased with this partnership and the placements that have come out it.” — SVP of Marketing, Cold Stone Creamery
With Jamie Bell
“Really great coverage and thank you for all your attention to detail with the program overall. The list of celebrities is really amazing as well. Congratulations to you and the team for pulling together such a wonderful program.” — Director of Marketing, Ernest Alexander, whose travel bags were spotted on Jamie Bell and Chris Hemsworth after working with us on the MTV Movie Awards
With Gina Rodriguez
“If you’re going to do any gifting suites, I have to recommend you work with Backstage Creations. The experience with them was so seamless and we got so much press out of it!” — representative for the Langham Hotel
With Viola Davis
“We are grateful to have had the opportunity to work with Backstage Creations from its inception. They have helped us foster relationships with countless events including the Grammys, Golden Globes, Screen Actors Guild and the Emmys, and these relationships continue to grow today. Their backstage retreats have provided us vital access over the years.” — SVP PR, Marchon Eyewear
With Selena Gomez
“Backstage Creations has helped us grow our business and name recognition by putting us in direct contact with celebrities and their stylists. By participating in an event like the Teen Choice Awards, we are given the opportunity to get our products in the hands of the most sought after celebs in the business. Our purses have been carried by everyone from Taylor Swift to the Kardashian & Jenner girls to the stars of Pretty Little Liars! Through our association with Karen Wood and her great team at Backstage Creations, we have developed long lasting relationships with so many people in the entertainment business. The press and attention we have received through our participation in her events are PRICELESS!” — Owner, McFadin Leather Goods
With Shailene Woodley
“The team at Backstage Creations consistently delivers. We’ve worked with them for an array of celebrity events and we’ve been able to get our games into the hands of talent every time. They always go above and beyond to make sure that we’re getting in front of talent in a way that feels authentic and natural.” — Senior PR Manager, Ubisoft Entertainment
With Friends creators Marta Kauffman & David Crane & star Matt LeBlanc
“Karen and her team were professional, reliable, considerate and efficient. She and her team transformed our gifting room. It went from a blank canvas to a sophisticated suite, draped with lush fabrics, elegant décor, and fantastic gifts. To put it simply, I had a wonderful time working with Backstage Creations and I look forward to working with them again for our next show” – Advertising and Sponsorship Representative, Writers Guild of America, West
With Janelle Monae
“MTV is very selective when bringing in outside partners to work with us on our events, having worked on these promotions internally as well, and we would not consider any other gifting company than Backstage Creations for the job. “ –MTV Executive
With John Stamos
“Over the years, we have worked with Backstage Creations on the official Golden Globes gift bags for our 1400 event attendees. We have had a relationship with their team since 2007, when they coordinated the only Official Golden Globes suite ever produced. Backstage Creations is the only company we would trust to work on an event of this caliber.”—Director, Creative Development, InStyle
With Lamorne Morris & Gina Rodriguez
“Throughout our history of working together, Karen and her team have been professional and collaborative when working with us and our network/show sponsors. Because of the confidence we have in Karen, we can step aside and focus on other sponsorship platforms. She works closely with our team to maintain our client’s sponsorship exclusives and the balance of her clients’ needs with grace.”—VP, Integrated Sales & Marketing, FOX
With Amy Adams
“The Screen Actors Guild Awards has worked with Karen Wood and Backstage Creations for a number of years. I am very pleased to recommend Karen to any organization. She has extensive experience working with high profile talent and is sensitive to the need for confidentiality. She is tasteful while current and aware of the latest products of interest.”—Producer, SAG Awards
With Patti Lupone & Harvey Fierstein
“I have worked with numerous gifting companies in the past on various events and Backstage Creations is the most practiced and professional I have encountered. I would happily work with them on any event, and urge you to consider them as the top candidate for your needs.”—Talent Executive, Tony Awards, Writers Guild Awards, and more
With Victoria Justice
“I have worked with Backstage Creations for Teen Choice, the Kids Choice Awards, Billboard Awards, American Country Awards and numerous other television productions. Their team has worked closely with my production staff to create their Backstage Retreats and I am confident they would be the best choice for any production. With their expert knowledge of the gifting industry, and having created the concept of the backstage suite, you should consider them a top candidate for the job.”—Executive Producer
Press - In today’s entertainment driven culture, celebrity and influencer marketing is an imperative part of your budget. We invite you to view some of the outstanding coverage we have provided for our clients and to learn about the origins of the Celebrity Gifting Suite. We have coordinated on-air, print, online and social media opportunities for our clients.
Total Swag: Matt Damon presented at the American Cinematheque Awards honoring Ridley Scott, where they received a gift bag that included Delsey Luggage, a trip to the Eden Roc at Cap
Cheers to TV's Biggest Night. The Hollywood couple enjoys drinks by Austin Cocktails while visiting Backstage Creations Giving Suite benefiting the Television Academy
Talk about your just desserts. After their long rehearsal Thursday, Dancing With the Stars pro Witney Carson provided partner Von Miller with a sweet reward and early birthday surprise - a custom ice cream
Jessica Simpson shared this sweet snap of her daughter Maxwell Drew pouting from her Britax car seat on the first day of Pre-K earlier this week. Like mother, like daughter, it looks like she already knows
Chrissy Teigen: Nerf Darts,
Mark Wahlberg: Twitter Post Thanks @ColdStone, you guys are
Want your little newborn “prince” or “princess” to ride home from the hospital in royal fashion? You can win a BRITAX B-Safe 35 Infant Car Seat similar to the one that Prince William and Duchess Catherine
E! RED CARPET -- The Oscar-nominated Boyhood star picks up some LG Tone Ultra swag at the Backstage Creations
One Direction & Darren Criss: Backstage Creations Celebrity Retreat. Luxury for the
VIP Scene: Katy Perry enjoying some Cold Stone Creamery ice cream backstage on her California Dreams tour in
Dooney & Burke—provider of the official bags stars received at the Golden Globes.
Caught in the Act! With Dancing with the Stars down to the three finalists, many of the cast members cut loose at newly-opened H Lounge in West Hollywood -- and they had good reason to party.
Teen Achers (Whining at the Teen Choice Awards.) There were no sore losers at the Aug 9 Teen Choice Awards in Universal City, Calif, but plenty of achy attendees! "We've been fighting -- training together --
See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements.
BACKSTAGE CREATIONS of Santa Monica brings clients face-to-face with celebs at award shows by building a large product room six to ten feet from the stage. Inside, clients pile products and send reps to pitch and
Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows.
Company Profile - Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. We created the very first lounge in the 90’s and were first to market with this innovative business model that took the entertainment and marketing worlds by storm. As we began to provide brands and designers previously unattainable “behind the scenes” access to the world of celebrity, having negotiated contracts backstage at major award shows, an entire industry emerged surrounding our brand-building concept.
Who we are
Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. Karen Wood created the very first lounge in the 90’s, when she was working as a talent coordinator. Working on events from The Grammys, Emmys, Screen Actors Guild, Billboard, and MTV Awards, she utilized her contacts to bring luxury brands behind the scenes to entertain the presenters and performers during their rehearsals. Thus the “gifting suite” was born.
We were first to market with this innovative business model that took the entertainment and marketing worlds by storm. As we began to provide brands and designers previously unattainable “behind the scenes” access to the world of celebrity, having negotiated contracts backstage at major award shows, an entire industry emerged surrounding our brand-building concept. While our concept has become an ubiquitous part of the pop culture lexicon, we have remained at the forefront of the celebrity gifting and celebrity marketing worlds. Our brand clients have included major corporations such as Office Depot, Cold Stone Creamery, ChapStick and Hasbro as well as luxury brands from Delsey and Fendi to La Perla and Stuart Weitzman, along with up-and-coming designers and small businesses eager for the exclusive opportunity to help catapult their brands to wider recognition.
How our events work
A hybrid between the gift bag and the Green Room, our events give our clients an exclusive opportunity to personally introduce their products and services to celebrities and influencers in a room called “The Retreat” backstage at each award show or event. Each brand activates in a way that allows them to engage with prominent celebrities in a one on one capacity, creating immediate feedback to their products and services and tying their brand to those influencers in meaningful publicity. In an ever changing marketing and media landscape, backstage suites have remained a cost effective way for brands to promote their goods using the power of celebrity. We work officially with shows ranging from the Primetime Emmys, Golden Globes, MTV Movie Awards, MTV VMAs, Teen Choice, NAACP Image Awards, Writers Guild Awards, and many, many more. We have also worked on the Screen Actors Guild Awards, Kids Choice Awards, BET Awards, Grammys, Tony Awards, and other prominent industry events.
Backstage Creations provides numerous product placement opportunities for our clients ranging from our backstage award show and sporting event suites to individualized celebrity placements, corporate gifting programs, charitable partnerships, monthly national media outlet promos and more. Whether you want to be backstage at a particular show to activate your brand, or have a specific wish list of celebrities you want to reach, we can customize a plan for your brand or event based on your target demographics and desired media exposure.
Our brand clients have included major corporations such as Office Depot, Fendi, Cold Stone Creamery, ChapStick, Delsey, Hasbro and more as well as up-and-coming designers and small businesses eager for the exclusive opportunity to help catapult their brand to wider recognition. Our clients have included every category of product—fashion, accessories, jewelry, electronics, toys, spirits, catering and more, and our team looks at each brand individually to help you activate in a unique way.
Our offerings are distinct—our clients are literally feet away from some of the biggest stages in entertainment in our Backstage Retreats, and through our production relationships they can officially tie themselves to some of Hollywood’s most prominent events. Our exclusivity and access set us apart.
Rollover Image & Use Arrows to Advance
Our staff’s mission is to use our combined decades of experience in the entertainment and marketing fields to give each client a personalized experience, paying special care to your needs and goals. With our founder, Karen Wood, at the helm, we have special insight into how to best navigate the award show and celebrity arena to bring you the best possible results for your event or your brand.
The team includes sales & marketing representatives who specialize in placing brands in key events and opportunities to enhance product exposure and an event team who has years of experience in executing production and talent wrangling along with strong ties to media to garner impressive national exposure for each brand at every event.
Karen Wood- President
Chocoholic. World traveler. Toured with the Rolling Stones.
Christina Consalvi- VP Creative Services and Talent Relations
Trojan. Human IMDB. Leaves a trail of glitter wherever she goes.
Erin Turgeon- Publicity
Trojan. 90s rap enthusiast. Everything is better with a can of Coca Cola
Boo- Office Manager
Loves Chipotle, tiny sweaters and walks around the block.
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Backstage Creations, Inc.
3205 Ocean Park Blvd, #220
Santa Monica, CA 90405