3 Oct 2017

The Shift: Meet the Woman Who Created the First Celebrity Gifting Suite

Meet the Woman Who Created the First Celebrity Gifting Suite: When it comes to awards season, we all know what goes down on the red carpet.  But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies down and the show begins, there's a unique operation happening backstage at its as glamorous as you'd exxpect.  And its run by a badass female entrepreneur. Celebrity gifting suites are

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

1 Nov 2004

Fortune Small Business

BACKSTAGE CREATIONS of Santa Monica brings clients face-to-face with celebs at award shows by building a large product room six to ten feet from the stage. Inside, clients pile products and send reps to pitch and mingle with stars. FEE: $1,200 to $100,000. SUCCESS STORY: After Sarah Michelle Geller was spotted carrying a California Leash Co. purse, the company's sales soared, letting it boost production from one style to five. This year Paris Hilton grabbed