3 Oct 2017

The Shift: Meet the Woman Who Created the First Celebrity Gifting Suite

Meet the Woman Who Created the First Celebrity Gifting Suite: When it comes to awards season, we all know what goes down on the red carpet.  But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies down and the show begins, there's a unique operation happening backstage at its as glamorous as you'd exxpect.  And its run by a badass female entrepreneur. Celebrity gifting suites are

18 Sep 2017

The Hollywood Reporter: An Inside Look at Backstage Swag for Emmy Presenters

Some of the stars who are presenting--and thus are invited to come by Backstage Creations' suite this year--include Viola Davis, Melissa McCarthy, Anthony Anderson, Tracee Ellis Ross, Chris Hardwick, Allison Janney, Emmy Rossum, Craig Robinson, Gina Rodriguez, Gabrielle Union and Debra Messing. Note everyone can leave the Emmy Awards on Sunday with something shiny in their hands, but this year's presenters certainly will have an opportunity to carry off something of value.  Making sure those

18 Aug 2017

OK! Celebrity Spotted: Teen Choice

Ne-Yo, Anthony Anderson, Adam Scott and Janel Parrish checked out the Backstage Creations Retreat at Teen Choice 2017 with 1MORE Headphones, Darren Campo's Stingers, SQUISHIES by JAKKS, Hasbro's Hanazuki, Sphero BB-8, Croton Watches, dav, Malibu Jane, The Retreat Costa Rica, and Island Plantation Panama packed inside JWorld

20 Sep 2016

E! Online

Cheers to TV's Biggest Night.  The Hollywood couple enjoys drinks by Austin Cocktails while visiting Backstage Creations Giving Suite benefiting the Television Academy

29 Aug 2011

US Weekly

VIP Scene: Katy Perry enjoying some Cold Stone Creamery ice cream backstage on her California Dreams tour in

29 Aug 2009

OK! Weekly

Teen Achers (Whining at the Teen Choice Awards.) There were no sore losers at the Aug 9 Teen Choice Awards in Universal City, Calif, but plenty of achy attendees! "We've been fighting -- training together -- so we're all sore," Twilight's Kellan Lutz tells OK! of the cast's preparations for Eclipse.  Meanwhile, Ashley Tisdale moaned that her dress was "really tight!" And Frankie Jonas revealed to OK! that older bro Kevin's wedding planning is a pain:

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

1 Nov 2004

Fortune Small Business

BACKSTAGE CREATIONS of Santa Monica brings clients face-to-face with celebs at award shows by building a large product room six to ten feet from the stage. Inside, clients pile products and send reps to pitch and mingle with stars. FEE: $1,200 to $100,000. SUCCESS STORY: After Sarah Michelle Geller was spotted carrying a California Leash Co. purse, the company's sales soared, letting it boost production from one style to five. This year Paris Hilton grabbed