1 Jan 2018

The Shift: Meet the Woman Who Created the First Celebrity Gifting Suite

Rent the Runway's The Shift interviews Karen Wood, creator of the first celebrity gifting suite, to give you insight into the behind the scenes world of celebrity gifting, The Shift Meet the Woman Who Created the First Celebrity Gifting Suite: "When it comes to awards season, we all know what goes down on the red carpet.  But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies

18 Sep 2017

The Hollywood Reporter: An Inside Look at Backstage Swag for Emmy Presenters

The Hollywood Reporter provides an inside look at the swag at the Official Emmy Gift Suite: One of the entertainment industry's most trusted trade publications, The Hollywood Reporter, provides a behind the scenes look at the Official Emmy Gift Suite, benefiting the Television Academy Foundation and produced by Backstage Creations. "Some of the stars who are presenting--and thus are invited to come by Backstage Creations' suite this year--include Viola Davis, Melissa McCarthy, Anthony Anderson, Tracee

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

1 Nov 2004

Fortune Small Business

BACKSTAGE CREATIONS of Santa Monica brings clients face-to-face with celebs at award shows by building a large product room six to ten feet from the stage. Inside, clients pile products and send reps to pitch and mingle with stars. FEE: $1,200 to $100,000. SUCCESS STORY: After Sarah Michelle Geller was spotted carrying a California Leash Co. purse, the company's sales soared, letting it boost production from one style to five. This year Paris Hilton grabbed