3 Oct 2017

The Shift: Meet the Woman Who Created the First Celebrity Gifting Suite

Meet the Woman Who Created the First Celebrity Gifting Suite: When it comes to awards season, we all know what goes down on the red carpet.  But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies down and the show begins, there's a unique operation happening backstage at its as glamorous as you'd exxpect.  And its run by a badass female entrepreneur. Celebrity gifting suites are

18 Sep 2017

The Hollywood Reporter: An Inside Look at Backstage Swag for Emmy Presenters

Some of the stars who are presenting--and thus are invited to come by Backstage Creations' suite this year--include Viola Davis, Melissa McCarthy, Anthony Anderson, Tracee Ellis Ross, Chris Hardwick, Allison Janney, Emmy Rossum, Craig Robinson, Gina Rodriguez, Gabrielle Union and Debra Messing. Note everyone can leave the Emmy Awards on Sunday with something shiny in their hands, but this year's presenters certainly will have an opportunity to carry off something of value.  Making sure those

18 Aug 2017

OK! Celebrity Spotted: Teen Choice

Ne-Yo, Anthony Anderson, Adam Scott and Janel Parrish checked out the Backstage Creations Retreat at Teen Choice 2017 with 1MORE Headphones, Darren Campo's Stingers, SQUISHIES by JAKKS, Hasbro's Hanazuki, Sphero BB-8, Croton Watches, dav, Malibu Jane, The Retreat Costa Rica, and Island Plantation Panama packed inside JWorld

5 May 2017

Entertainment Weekly-MTV Movie & TV Awards

The secrets of this year's MTV Movie & TV Awards--Including what's in the outrageous gift bag. Gift bags can be real outlandish, and these are no exception.  They'll go to celebrity nominees, presenters, and performers, and some of the wilder items include a four-night stay at El Castillo Boutique Luxury Hotel in Costa Rica and a trip to Atlantis, The Palm in

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

4 Mar 2002

PR Weekly

Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows. In Tinseltown, stars are not content with critical accolades and mass adoration. Only one hand is required to pat yourself on the back, leaving the other conveniently free to hold gifts, thank you very much. The value of swag