6 Dec 2018

The Shift: Meet the Woman Who Created the First Celebrity Gifting Suite

Rent the Runway's The Shift interviews Karen Wood, creator of the first celebrity gifting suite, to give you insight into the behind the scenes world of celebrity gifting, The Shift Meet the Woman Who Created the First Celebrity Gifting Suite: "When it comes to awards season, we all know what goes down on the red carpet.  But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies

18 Sep 2017

The Hollywood Reporter: An Inside Look at Backstage Swag for Emmy Presenters

The Hollywood Reporter provides an inside look at the swag at the Official Emmy Gift Suite: One of the entertainment industry's most trusted trade publications, The Hollywood Reporter, provides a behind the scenes look at the Official Emmy Gift Suite, benefiting the Television Academy Foundation and produced by Backstage Creations. "Some of the stars who are presenting--and thus are invited to come by Backstage Creations' suite this year--include Viola Davis, Melissa McCarthy, Anthony Anderson, Tracee

18 Aug 2017

OK! Celebrity Spotted: Teen Choice

OK Magazine covers the Official Teen Choice Gifting Suite: OK Magazine provides coverage of the Official Teen Choice Gifting Suite, produced by Backstage Creations.  Backstage Creations clients regularly receive press mentions in popular entertainment outlets like OK! and other pop culture publications, giving them valuable exposure to a celebrity driven group of consumers.  Contact us to help your brand gain this type of media recognition for your products! "Celebrities Spotted Out And About Ne-Yo, Anthony

27 Jun 2017

Instagram- Big Sean- MTV Movie & TV Awards gift bags

Big Sean organically shared this Instagram post wearing a t-shirt gifted in the Official MTV Movie & TV Awards gift bags produced by Backstage Creations.  Social media postings are hotly sought after placements for brands, as they can help popularize an item and in turn help drive sales. We have frequently seen items from our gift bags and gifting suites featured in an organic way after a celebrity has chosen to wear or use that

5 May 2017

Entertainment Weekly-MTV Movie & TV Awards Gifting

Entertainment Weekly's coverage of official MTV Movie & TV Awards Gifting: "The secrets of this year's MTV Movie & TV Awards--Including what's in the outrageous gift bag. Gift bags can be real outlandish, and these are no exception.  They'll go to celebrity nominees, presenters, and performers, and some of the wilder items include a four-night stay at El Castillo Boutique Luxury Hotel in Costa Rica and a trip to Atlantis, The Palm in Dubai. Also on

1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

4 Mar 2002

PR Weekly

                    Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows. In Tinseltown, stars are not content with critical accolades and mass adoration. Only one hand is required to pat yourself on the back, leaving the other conveniently free to