18 Sep 2017

The Hollywood Reporter: An Inside Look at Backstage Swag for Emmy Presenters

The Hollywood Reporter provides an inside look at the swag at the Official Emmy Gift Suite: One of the entertainment industry's most trusted trade publications, The Hollywood Reporter, provides a behind the scenes look at the Official Emmy Gift Suite, benefiting the Television Academy Foundation and produced by Backstage Creations. "Some of the stars who are presenting--and thus are invited to come by Backstage Creations' suite this year--include Viola Davis, Melissa McCarthy, Anthony Anderson, Tracee

18 Aug 2017

OK! Celebrity Spotted: Teen Choice

OK Magazine covers the Official Teen Choice Gifting Suite: OK Magazine provides coverage of the Official Teen Choice Gifting Suite, produced by Backstage Creations.  Backstage Creations clients regularly receive press mentions in popular entertainment outlets like OK! and other pop culture publications, giving them valuable exposure to a celebrity driven group of consumers.  Contact us to help your brand gain this type of media recognition for your products! "Celebrities Spotted Out And About Ne-Yo, Anthony

27 Jun 2017

Instagram- Big Sean- MTV Movie & TV Awards gift bags

Big Sean organically shared this Instagram post wearing a t-shirt gifted in the Official MTV Movie & TV Awards gift bags produced by Backstage Creations.  Social media postings are hotly sought after placements for brands, as they can help popularize an item and in turn help drive sales. We have frequently seen items from our gift bags and gifting suites featured in an organic way after a celebrity has chosen to wear or use that

5 May 2017

Entertainment Weekly-MTV Movie & TV Awards Gifting

Entertainment Weekly's coverage of official MTV Movie & TV Awards Gifting: "The secrets of this year's MTV Movie & TV Awards--Including what's in the outrageous gift bag. Gift bags can be real outlandish, and these are no exception.  They'll go to celebrity nominees, presenters, and performers, and some of the wilder items include a four-night stay at El Castillo Boutique Luxury Hotel in Costa Rica and a trip to Atlantis, The Palm in Dubai. Also on

9 Jan 2017

Entertainment Tonight-Media Placement-Giveaway

  A high profile media placement can be extremely valuable to a brand.  We obtain media placements for our clients via our highly coveted gift bag giveaways, like this one with Entertainment Tonight. Golden Globe Awards Gift Bag Sweepstakes: Attendees of the 2017 Golden Globe Awards ceremony each received a gift bag, the contents of which were carefully curated in collaboration with

4 Mar 2002

PR Weekly

                    Celebrity Gift Retreat proves that the best things in life are still free For the uninitiated, swag is the industry term for free stuff -- namely those lavish gifts bags celebrities receive when attending award shows. In Tinseltown, stars are not content with critical accolades and mass adoration. Only one hand is required to pat yourself on the back, leaving the other conveniently free to

30 Nov 2001

Hollywood Reporter

  Custom Pickings -- With Backstage Creations at the helm, celebrity goody bags are redefined. Until recently, the most celebrities could expect in exchange for donating their time to an awards show was a gift bag filled with high-end goodies selected on their behalf. Nowadays, they can choose their own high-end goodies -- right down to their preferred color, size and shape -- thanks to Santa Monica-based Backstage Creations' invitation-only celebrity gift rooms. Owner Karen Woods