Company Profile - Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. We created the very first lounge in the 90’s and were first to market with this innovative business model that took the entertainment and marketing worlds by storm. As we began to provide brands and designers previously unattainable “behind the scenes” access to the world of celebrity, having negotiated contracts backstage at major award shows, an entire industry emerged surrounding our brand-building concept.
Who we are
Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. Karen Wood created the very first lounge in the 90’s, when she was working as a talent coordinator. Working on events from The Grammys, Emmys, Screen Actors Guild, Billboard, and MTV Awards, she utilized her contacts to bring luxury brands behind the scenes to entertain the presenters and performers during their rehearsals. Thus the “gifting suite” was born.
We were first to market with this innovative business model that took the entertainment and marketing worlds by storm. As we began to provide brands and designers previously unattainable “behind the scenes” access to the world of celebrity, having negotiated contracts backstage at major award shows, an entire industry emerged surrounding our brand-building concept. While our concept has become an ubiquitous part of the pop culture lexicon, we have remained at the forefront of the celebrity gifting and celebrity marketing worlds. Our brand clients have included major corporations such as Office Depot, Cold Stone Creamery, ChapStick and Hasbro as well as luxury brands from Delsey and Fendi to La Perla and Stuart Weitzman, along with up-and-coming designers and small businesses eager for the exclusive opportunity to help catapult their brands to wider recognition.
How our events work
A hybrid between the gift bag and the Green Room, our events give our clients an exclusive opportunity to personally introduce their products and services to celebrities and influencers in a room called “The Retreat” backstage at each award show or event. Each brand activates in a way that allows them to engage with prominent celebrities in a one on one capacity, creating immediate feedback to their products and services and tying their brand to those influencers in meaningful publicity. In an ever changing marketing and media landscape, backstage suites have remained a cost effective way for brands to promote their goods using the power of celebrity. We work officially with shows ranging from the Primetime Emmys, Golden Globes, MTV Movie Awards, MTV VMAs, Teen Choice, NAACP Image Awards, Writers Guild Awards, and many, many more. We have also worked on the Screen Actors Guild Awards, Kids Choice Awards, BET Awards, Grammys, Tony Awards, and other prominent industry events.
Backstage Creations provides numerous product placement opportunities for our clients ranging from our backstage award show and sporting event suites to individualized celebrity placements, corporate gifting programs, charitable partnerships, monthly national media outlet promos and more. Whether you want to be backstage at a particular show to activate your brand, or have a specific wish list of celebrities you want to reach, we can customize a plan for your brand or event based on your target demographics and desired media exposure.
Our brand clients have included major corporations such as Office Depot, Fendi, Cold Stone Creamery, ChapStick, Delsey, Hasbro and more as well as up-and-coming designers and small businesses eager for the exclusive opportunity to help catapult their brand to wider recognition. Our clients have included every category of product—fashion, accessories, jewelry, electronics, toys, spirits, catering and more, and our team looks at each brand individually to help you activate in a unique way.
Our offerings are distinct—our clients are literally feet away from some of the biggest stages in entertainment in our Backstage Retreats, and through our production relationships they can officially tie themselves to some of Hollywood’s most prominent events. Our exclusivity and access set us apart.
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Our staff’s mission is to use our combined decades of experience in the entertainment and marketing fields to give each client a personalized experience, paying special care to your needs and goals. With our founder, Karen Wood, at the helm, we have special insight into how to best navigate the award show and celebrity arena to bring you the best possible results for your event or your brand.
The team includes sales & marketing representatives who specialize in placing brands in key events and opportunities to enhance product exposure and an event team who has years of experience in executing production and talent wrangling along with strong ties to media to garner impressive national exposure for each brand at every event.
Karen Wood- President
Chocoholic. World traveler. Toured with the Rolling Stones.
Christina Consalvi- VP Creative Services and Talent Relations
Trojan. Human IMDB. Leaves a trail of glitter wherever she goes.
Erin Turgeon- Publicity
Trojan. 90s rap enthusiast. Everything is better with a can of Coca Cola
Boo- Office Manager
Loves Chipotle, tiny sweaters and walks around the block.