Life & Style-f7 May 2015

Life & Style

Want your little newborn “prince” or “princess” to ride home from the hospital in royal fashion?  You can win a BRITAX B-Safe 35 Infant Car Seat similar to the one that Prince William and Duchess Catherine chose for both of their

Entrepreneur-f1 May 2006

Entrepreneur Magazine

See and Be Seen -- They may be backstage, but the products in the celeb retreats won't be secrets for long. AS A FORMER AWARDS show talent coordinator, Karen Wood, 45, understands the importance of celebrity endorsements. But getting unknown products into the hand of Hollywood's elite isn't always easy. So Wood, founder of Backstage Creations, a product placement company in Santa Monica, California, created The Retreat, a hip, luxurious backstage "gift room" at awards show

Hollywood Reporter-f30 Nov 2001

Hollywood Reporter

  Custom Pickings -- With Backstage Creations at the helm, celebrity goody bags are redefined. Until recently, the most celebrities could expect in exchange for donating their time to an awards show was a gift bag filled with high-end goodies selected on their behalf. Nowadays, they can choose their own high-end goodies -- right down to their preferred color, size and shape -- thanks to Santa Monica-based Backstage Creations' invitation-only celebrity gift rooms. Owner Karen Woods

Variety-f17 Jan 2000

Variety

Backstage Creations is one company that has upped the ante on the proverbial gift basket. Part greenroom, part boutique, its invitation-only retreat-style environments provide behind-the-scenes shopping for the awards show circuit. Celebs are escorted through themed rooms away from the hub of backstage show traffic, where they browse an array of products from Swiss watches to stereos and shoes. Most walk away with an average of $5,000 in merchandise from roomfuls valued at $750,000. In