Meet the Woman Who Created the First Celebrity Gifting Suite:
When it comes to awards season, we all know what goes down on the red carpet. But have you ever wondered what happens behind the scenes? As it turns out, after the pre-show buzz dies down and the show begins, there’s a unique operation happening backstage at its as glamorous as you’d exxpect. And its run by a badass female entrepreneur.
Celebrity gifting suites are lounge like environments that are set up backstage where brands can showcase their products to celebrities as they pass through. And when we say “products,” we mean everything from a pare of designer shades to an all inclusive trip to Tuscany.
How and why does this exist? To get the scoop, we went straight to the source–Karen Wood, the mastermind behind the original gifting suite in 1994.